Will the city be able to turn all of that into a long-term economic boon? Don't count on it. For now, locals are just enjoying the unlikely ride.
"I don't think because a football player shouts your city's name that a corporation is going to up and move here,Cheap Shoes Online Free Delivery
," said Jeff Beals, who closely tracks the city's economic development as vice president of World Group Commercial Real Estate. "The city gets the same benefit as a corporate entity gets from having its name on a billboard. It cements the name in people's heads."