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The deal only covers earnings tied to his success as an athlete. If Davis decides to do something like sell insurance after his playing days are over, Fantex won't receive any of that money. His income from his holdings in a Jamba Juice franchise and a San Jose, Calif.,Cheap Jordan Shoes Australia, art gallery is already excluded.
The Fantex IPO is part of "a land rush to see who can come up with the next clever concept to bring fans closer to the game," says veteran sports agent Leigh Steinberg, who has represented hundreds of NFL players during his career. "It's a manifestation of the different ancillary revenue flows that players, speculators and investors can engage in, all of which is created by the love of sports."