That's because Luck is not a typical quarterback pitch man,
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He often describes himself as a nerd. He spent part of his childhood growing up in London and Germany while his father worked with the NFL's developmental leagues in Europe. He's an avid soccer fan and dates a gymnast, and he's been known to bicycle to pick up food. And his success on the football field, coupled with his new interest in marketing off of it, could raise the stock of Luck as an endorser.