USA Football, the sport's national governing body, developed Heads Up Football in an effort to unite a fragmented sport on the youth level through a coaching technique based on safety. The NFL helped fund the launch.
The significant infusion of money will allow USA Football to increase its stable of master trainers of Heads Up Football from about 30 to nearly 100. It also will help as the organization rolls out a similar program for high schools. About 15,000 high schools play the sport,Dennis Smith Jr. Jersey, encompassing 1.12 million athletes.
