That sparked speculation that the account had been hacked, or the person in charge of the handle was inebriated. But soon J.C. Penney revealed it was all a prank to promote the hashtag #TweetingWithMittens.
Opinion was split over whether this stunt actually helped build J.C. Penney's brand. But it definitely captured people's attention during the Super Bowl,Football Jerseys China, and cost nothing.
