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Advertisers are likely to feel the financial squeeze of the recent awarding of radio licenses which was ratified and perhaps allotted years earlier by former President Bharrat Jagdeo. Based on the observation of a commentator,Cheap Jerseys China, Gordon Burnett,Cheap Nike NFL Jerseys, while the cost of operating and maintaining a radio station is negligible especially when compared to television, each radio station can function autonomously or as part of an integrated network.He explains that independently stations can develop their own formats, target specific markets, seek their own sources of advertisement revenue, personnel as well as talent.Prime Minister Samuel Hinds just last week said that he sees no “big issue” over the granting of multiple broadcast frequencies to favourites of the government and the former President.In fact, Hinds sought to explain that multiple frequencies were granted so that the programming of the station could be relayed to other parts of the country.Hinds disclosed that three entities were given five radio frequencies each. These are TVG, owned by Dr Ranjisinghi Ramroop, the best friend of former President Jagdeo; Telcor and Cultural Broadcasting using a contact name Omar Lochan, the Deputy Permanent Secretary in the Ministry of Natural Resources under Minister Robert Persaud; and New Guyana Company Limited, owned by the ruling People’s Progressive Party (PPP), with the contact given as Dharamkumar Seeraj, a Member of Parliament for the PPP.According to Burnett in an extensive missive entitled ‘The Great Airwave Heist’, as a network, the operator is able to present a more attractive package to advertisers. “After all, if you were advertising would you prefer to have nationwide coverage or have your message just languish around the Georgetown area, for instance?”As a result he insisted that the networks can therefore demand and get premium rates which in essence creates a “win, win” situation.Expectedly the smaller operators on single frequencies, Burnett notes,NFL Jerseys Clearance, could be in for a rough ride if they have to come up against “these mega-networks. Or in a more likely scenario, they may form ad-hoc alliances with the big boys, the better to stay alive.”“Then again, some may be forced to eat the costs and operate driven by other non-profit (political) considerations. Either way, they will not be the ones driving the bus,” stated Burnett.Referring to the biased distribution of radio licences, Burnett reiterated the recently publicised fact that “Government has liberally distributed multiple frequencies on the FM band, to entities that enjoy close relationships with the former President and his government.”He also alluded to the dismissive mode of the Prime Minister on the basis of “technical issues.”This state of affairs, according to Burnett, suggests that “the former President and his Cabinet have essentially looted the entire FM spectrum for the benefit of their friends and fellow travellers…it needs to be asked if those frequencies were simply assigned…or were sold, like the rest of Guyana’s patrimony?“I believe it stretches the imagination to assume they were simply given away…”In addition to the operators of the radio stations, Burnett pointed out that a few others are likely to benefit among them the local agents of BMI, ASCAP,Cheap NFL Jerseys China, SECAC and the other performance rights organisations.“If half of the allotted frequencies become operational, it will not matter what format they employ,Cheap Jerseys From China, they will need musical content…be it Bollywood, Soca, Reggae, Chutney, Rock…whatever.”And as long as such music is played, Burnett insists, that the artistes will insist on getting paid. This development, he indicates,Wholesale Jerseys NFL, could have “serious and detrimental implications for local artistes but that’s a separate discussion.Nonetheless, it will be only a matter of time before the government finds itself under pressure from two sides; the operators on one hand, looking for “free to air” content and the performance rights organizations on the other… demanding their rightful share on behalf of the artistes they represent.“And we all remember what happened when Government tried to sanction the pirating of textbooks recently.”Moreover, Burnett stated that what appears to be clear is that there is no coherent Communications Policy governing the liberalisation of radio and television in Guyana. Rather, he highlights, such undertakings appear to be administered by “executive fiat.”“The criteria for ownership appear to have been contrived to suit the expediency…th