He also said that "every year in all of our businesses, we recalibrate what we are doing to make sure we're staying fresh and on top of things, and once you stop doing that, you'll perish."
The NFL, Kraft said,Air Force Scontate, is "the most competitive business I've ever been involved in and so we have reviewed everything. We've been very diligent (in) the way we look at things and we'll try to do things as best as we can to achieve the results we want."