The guys in charge might pretend to be pained, but nobody gets too worked up about amateur stuff like eligibility any more, least of all the kids on whose backs the empire rests. They,
Supply NHL Gear Store, too, can see college football for what it's become: the NFL's de facto minor league. It's great to have rowers, field hockey players and cheerleaders who will become engineers, accountants and marketing reps in the future.
They make for good commercials, and a good front for a non-profit like the NCAA, but they don't make any money. They're the farthest thing, in truth, regarding what college sports is really about.