Kluwe's letter went viral on the Internet and he became an instant celebrity on the talk show circuit,Zaino Fjallraven Kanken Offerta
. He made an appearance on the Conan O'Brien show in June to talk about the letters and his views on subjects such as politics and the art of swearing.
Early in camp, Kluwe wore Google Glass to give fans a player's perspective of practice. He's also a huge fan of the online game Warcraft and regularly tweets about playing it.