No Omaha corporation is believed to have looked into buying ad time on Super Bowl Sunday. An in-game ad costs $4 million for 30 seconds,Vans Old Skool Discount.
Omaha-based giants ConAgra, Mutual of Omaha and Union Pacific Railroad didn't ignore "Omaha!" mania. They and other companies sent a gift basket to Manning full of Omaha-made products. They pledged to donate $800 to Manning's Peyback Foundation for at-risk youth for every time he said "Omaha" in the AFC championship game against New England 鈥?31 times netted $24,800. They announced Tuesday that each "Omaha" in the Super Bowl would result in a $1,500 donation. Las Vegas sports books are taking bets on how many times Manning will shout "Omaha," with the over-under set at 27陸.